When you need the numbers
Where else will you find an active research community as big as Schoolzone's?
Clients find our incredibly well-profiled database of over 80,000 teachers the ideal response group when they want to find out about anything relating to schools.
I complete every survey I feel I am able to contribute something positive/useful to, and help improve teaching in all schools. R O'Brien, Assistant HOD
Our main strengths are our expertise, experience and a superb response rates.
Clients often can't quite believe that we are not only better (knowing the market so well) but also cheaper (because we have an unrivalled teacher community).
We conducted a secret shopper study of our competitors recently and these were their quotes for a typical teacher survey, including reporting – their maximum achievable responses shown:
Agency A: £12,000 for 500 responses
Agency B: £19,200 for 300 responses
Agency C: £10-15,000 for 500 responses
Agency D: £7,100 for 80 responses
Agency E: £9,250 for 250 responses
We'll beat all these charges, get up to 1,000 responses and give you reliable, well-informed recommendations. Plus, our Educational Intelligence service provides an incredible amount of profiling data on the schools represented. Ask us about EI - it will amaze you!
Why use Schoolzone surveys?
If you want to gather data from a statistically significant group within your target education sectors, Schoolzone is the best place to come.
- Ask the right questions: we know teachers and schools and we understand publishing from the inside. We'll make certain that the survey addresses your objectives.
- Use the best technology: our data collection and analysis team understand how to build surveys so that teachers like to complete them and so that the data gathered is comprehensive and reliable. The team are ex-teachers themselves!
- Get powerful recommendations: we've been doing this since 1998, but for up to 15 years before that we were teachers and publishers. We know how to address your research objectives to make sure our recommendations have impact.
- Help you write your questions so that you find out what you need to know
- Use language that will be familiar and meaningful to your target audience
- Build your survey so that it branches in response to the answers given by different participant groups
- Email your survey to the Schoolzone research community that represents your target audience
- Analyse the statistical (quantitative) data, and present it in a graphically meaningful way in the form of charts, graphs, diagrams or tables.
- Code and analyse any qualitative (text based) responses, so that patterns and trends can be picked out and considered
- Cross tabulate data sets so that the data gathered can be maximised
- Deliver your report in the format that suits you, whether this is as a written report, a presentation, or both.
This is another variation of the online survey, but unlike a survey it only gets emailed to a pre-selected panel of teachers or educationalists who are recruited in order to meet agreed ‘profiling’ criteria. Because each participant is paid to take part in the project, the data gathered is more detailed and indepth than that gathered via a survey. Feedback forms are an ideal tool for gathering rich but structured data from between 10-200 participants.
There's lots of data available, but the trick is knowing what to do with it. And we do.
Here's just some of the kinds of data we combine and analyse to build up a picture of your (potential) customers - we map, analyse and cross-reference up to 500 separate pieces of information for every school in England and Wales:
- Funding and spending per pupil - eg on staff, resources, IT, professional services, energy; levels of funding, including Pupil Premium and grant funding
- Attainment - well over 200 different measures based on attainment in national tests
- School type - eg whether selective, independent, state, academy, special and so on
- Pupil teacher ratios - including number of TAs per pupil and reliance on supply teachers
- Pupil data - sizes, genders, ages, prior performance, SEN, EAL, FSM, ethnicity, class sizes, levels of deprivation, numbers attracting PP funding, etc
- Destination of school leavers - proportions going into work, sixth form, college and other destinations
- Ofsted inspection outcomes - measures for each component of the framework
Many of these data categories have several years of data, so that we can see trends, as well as the current picture.
We have an incredible amount of data available for the schools at which our respondents are employed and we know how to analyse it, meaning that we know a huge amount about respondents before they even begin a survey.
Here's an example of how we might do this.
We look at the data we hold on schools and categorise each item as a Constraint on schools' activities or as an Outcome - that's over 500 items for each school - than we compare them against what might be expected.
What's expected will depend on what we're comparing with, eg nearby schools, those with similar constraints, types or funding etc. This will also impact on what outcomes are useful to look at.
The important thing is that we can do this for every school in the country. For example. St Jerome's:
St. Jerome's SchoolOutcomes: Constraints:AttainmentTrendsDestinationsOfsted rating Funding /£ Spending /£ Disadvantage School type Pupil profiles Pupil-teacher ratios
The data shows that St, Jerome's:
- has high attainment, given the amount of funding it receives
- despite high spending (on staffing and resources), its students do not tend to find employment or uni places
- is improving the performance of its most disadvantaged students better than comparative schools
- is pretty much average in its attainment and destination measures for this type of school
- for its pupil profile, has very high Ofsted ratings for teaching and learning and leadership; above average for most of the other framework measures
- has low attainment, given its average pupil-teacher ratios.
This means that teachers from St Jerome's will probably have a different view about some aspects of the research to those from other schools.
Schoolzone understands how to conduct these analyses in order to make sure that our recommendations are robust and insightful.
Ask us about surveys: email firstname.lastname@example.org or call us on 01242 262906