Online teacher focus groups
... what made Schoolzone famous!
Our online focus groups are like our face-to-face ones, but they have several distinct advantages and clients who have used them think they're fantastic and keep coming back for more.
Online focus groups take place through a combination of teleconferencing and accessing a shared online ‘meeting room’. Alongside gathering all the rich data you would expect from a traditional focus group the additional benefits of the online focus group approach are that:
- Clients can observe unobtrusively and can privately suggest further questions to put to the group, or ask for clarification
- Participants are anonymous to each other so contribute more freely
- There are no geographic constraints to participation, so educational practitioners can come from a geographically diverse area
- Participants contribute their thoughts by speaking, but also provide more information through the online chatpods, so the amount of data gathered is very rich and detailed
- Data can also be gathered through online polls and questionnaires, gathering a snapshot of opinions and views throughout the session - a great way of stimulating discussion
- Break out groups are possible, both online and via simultaneous teleconferencing, meaning that you can often get away with one group instead of two
- Documents can be shared, discussed, annotated and downloaded
- In fact we can do pretty much anything you'd want to be able to do.
As in our other research methodologies, we produce full written reports drawing together all the data (quant, audio, text, poll) and contribute our deep understanding of the market towards drawing conclusions and making recommendations.
Most of our clients have moved from face-to-face groups to using online groups: they really are very much more productive. However, sometimes you still need to see the whites of their eyes and we have plenty of experience in running face-to-face sessions too.